Pharmacist-Reviewed Patient Education & Engagement
Qik Productions is a healthcare education company that helps patients, caregivers, and clinicians understand complex medical information clearly and quickly, through pharmacist-reviewed video and animation, tracked with built-in engagement analytics.
Founder
Fourteen years in pharmacy, twelve of them in a hospital, six in pediatrics and neonates. Every Qik video is reviewed by a specialized pharmacist in that topic, who checks the script before a frame is animated and the finished video before it is final.
Mina G. Yacoub, PharmD, BCPS
Founder, Qik Productions
Why he started Qik
A family gets a diagnosis, a new medication and a folder of printed instructions in the space of a few minutes, usually on the worst day of their week. Most of it does not survive the drive home. He takes that personally.
Mina spent fourteen years on the other side of that handoff. Two years at a retail counter, where the questions arrive after the visit is over. Twelve in a hospital, six of them in pediatrics and neonates, where the stakes of a misread dose are highest and the parent asking is exhausted.
The part he enjoys most is the creative problem. Take something dense, find the picture that explains it, and make it land in a few minutes without shaving off the detail that matters. Simplifying is easy if you are willing to lose meaning. Keeping the meaning and still making it simple is the actual work, and it is why he ended up building a studio instead of writing another handout.
He started Qik Productions in 2025 with one rule that has not moved since: every topic is reviewed by a specialized pharmacist in that topic. That pharmacist checks the script and then the finished video, so what a patient watches at home matches what their own care team would have said in the room.
People do not forget because they were not listening. They forget because nobody has ever explained it in a form they can play again at eleven at night.
Mina G. Yacoub, PharmD, BCPS, Founder
Precepts pharmacy residents and students, and wrote the training material his hospital department runs on, for technicians, pharmacists and residents.
Serves on a National Transitions of Care Coalition workgroup, focused on the handoff between care settings, which is exactly where patients lose the thread.
In his words
Mina introduces Qik Productions and the gap it was built to close, the one between what a care team explains in the room and what a patient can still remember once they are home.
1 min 58 sec
Clinical review
Review is not a signature at the end. The script gets checked, then the storyboard, the visuals and the voice-over, because a correct sentence can still be drawn wrong. Every topic goes to a specialized pharmacist with at least five years of experience in that specific subject area.
Five milliliters and one teaspoon are not the same instruction to a tired parent holding a syringe, and milligrams are not milliliters. Scripts get checked for the ambiguity before it is drawn.
"Take with food" is accurate and answers nothing. What counts as food, how long to wait, and what to do if the dose comes back up in ten minutes are the questions people actually call about.
Every therapy has side effects that are normal and side effects that mean stop and phone someone. Patient education that blurs the two either scares people off treatment or keeps them home too long.
What you get out of it
Patients are who the work is for. The person signing the invoice is usually somebody else, and they are solving a different problem: staff repeating the same counseling a dozen times a day, therapy starts that stall in month two, the same five phone calls every afternoon, an education budget that has to justify itself. A patient who actually understands the plan is the mechanism for all of it, which is why the clinical accuracy above is not a nice-to-have. The rest is about making it easy to buy.
Every script and every frame is built for your brand, your protocol and your patients. Nothing is stock education with your logo dropped on the front.
Oncology, infusion, fertility, injection technique. The pharmacist checking your script is one who works in that area, not a generalist skimming it.
Order a single topic. No bundle, no catalog subscription, no package you have to grow into before it makes sense.
Start with one video and stop there if that is all you need. Add more when a second topic actually earns it.
White label and work for hire are both supported, including full transfer of the finished video to you.
Written transcripts available, and delivery by QR code, text, direct link, patient portal message or waiting room screen.
On podcasts
Hosted by Terry Coutsolioutsos
Patient Education, Rebuilt for How People Actually Learn
Hosted by Timothy Zercher, A-Train Marketing
One of healthcare's biggest blind spots: what happens after the patient leaves
Pharmacy Podcast Network, hosted by Todd Eury
Healing the Sick Care System; Why People Matter
Common questions
Qik Productions was founded in 2025 by Mina G. Yacoub, PharmD, BCPS, a board certified pharmacist with 14 years in pharmacy, 12 of them in hospital practice and 6 in pediatrics and neonates. He still practices.
A pharmacist reviews the script and stays on it through every step of the video, not just a sign-off at the end. Each program is reviewed by a specialized pharmacist with at least five years of experience in that specific subject area, who checks the script and then the finished video before it is final. See the full process.
No. Qik sells custom patient education video one topic at a time, with no annual contract and no minimum spend. Every video is built for your brand rather than licensed from a stock education library. See what is included.
Work with him
Tell him what your patients keep asking about and he will tell you whether video is the right answer for it. If it is not, he will say so.
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